Tart Cards: London's Illicit Advertising Art: Written by Caroline Archer, 2007 Edition, (1st Edition) Publisher: Mark Batty Publisher [Paperback]

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In London, sex has been sold through advertising cards posted in phone boxes since the early 1980s. Some 13 million cards are produced each year, and at any one time more than 700 phone booths in Central London are used as ad hoc hoardings, advertising the whole gamut of deviance and desire. The range of ?services? offered by the cards depicted in this work range from A to V.I.P. Among the range of often esoteric services on offer are such delights as Sub, Dom, TV Shoplifters, Baby Cosseting and Busty, Black or Blonde. Tracing the history of these Tart cards provides an opportunity to explore a real example of the evolution of vernacular design and an insight into a sexual netherworld.

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